Social Media is the newest environment for the public relations industry. It is the new social environment where the citizens become netizens. The new media is a very powerful and influential tool for every company specialists ever needed.
The powerful capacity to track your messages and to control to whom they go makes from social media the tool that public relations specialists ever needed. We encourage every client to pay attention to their social media presence and we use specific social media strategies in order to create and maintain a “social image” over the internet.
Through a social media mix we develop a social marketing action plan, gathering people, impressions and comments to spread the word and interact with the brand.